|
Market
Growth
Between
2007 and 2008 the value of the Australian mortgage industry
grew by approximately 11%. Growth was driven by primarily
by buoyant economic conditions, low unemployment, stable
interest rates, consumer confidence and positive population
growth. Despite double-digit growth, leading industry
sources are suggesting relatively flat growth for 2009.
Current demand is currently being driven by first home
buyers acting prior government grant deadlines, cheap
money and a buoyant rental market is driving up investment
borrowing while falling interest rates are encouraging
refinancing for a better deal. The increasing cost of
unsecured capital in the small to medium business sector
is also believed to be driving refinancing demand against
mortgage backed securities.
A
proactive brokerage capable of identifying market segments
expecting increased demand and able secure effective
prior positioning, will be better placed to compete
and exit when compared to those who react to changing
conditions. Proactivity and responsiveness in this dynamic
and rapidly changing market will be a key success factor
for brokers moving forward.
Next
page
|
